The University hosted high school students and regional business professionals for the inaugural University of Scranton Social and Digital Media Conference (USSDMC) held in the DeNaples Center on April 30.
This innovative conference successfully brought together more than 110 students and industry professionals to learn from leading experts in the social media industry about the importance of social media and how it can best be used to bolster both personal and professional brands. The conference featured five specialized panels, including advocacy, nonprofit and ethics, social media marketing, sports and entertainment, empowerment lunch and a college student panel.
The conference was organized by 15 students in the Events Management course offered through the Department of Communication.
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