Ever wonder why you notice one advertisement over another, why you pay attention to a siren, or how you manage to find your car in a crowded parking lot? Psychology Professor Bryan Burnham, Ph.D., does, and he focuses his research on understanding the cognitive complexities involved in “selective attention.”
“I look at how phenomena draw attention, and if then we can manipulate that. Our understanding of these mechanisms can eventually lead to developing ways to help you focus more and ways to become less distracted,” Dr. Burnham said.
So far, Dr. Burnham’s studies have found two cognitive mechanisms in the brain causing attention, but he notes more may exist. The first is selection
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